The trademarks WCIF CHOICE and WCIF HI-GO were successfully registered in the China National Intellectual Property Administration on August 21 and September 7 respectively. WCIF Hi-Go Shopping Festival aims to leverage the influence and experience of the WCIF in organizing exhibitions in innovative ways. Through live streaming, on-site scene experience, exhibitors in the WCIF HI-GO official live showroom, etc, the WCIF Hi-Go Shopping Festival helps exhibitors to broaden new consumption channels and creates new scenes of consumption; moreover, it helps the government and enterprises to carry out marketing campaign, boost consumption, and promote economic recovery, empowering the economic and innovative industries.
